Uptown Magazine and BMW Group jointly sponsored “The Joy of Success” to honor African American leaders. The September 16th event at B. Smith’s Restaurant is part of the year-long marketing relationship between BMW and Uptown Media Group that includes special events and integrated programs in connection with BMW’s Joy Campaign.
Event honorees including Joe Watson, Chairman of The Marathon Club, Donna Byrd, Publisher of The Root and Lamell McMorris, Founder of Perennial Strategy Group were celebrated by a host of who’s who in Black Washington. In addition, BMW Group made a contribution to the charity of choice for each honoree.
Through Matlock, BMW of North America’s African American Agency of Record, the luxury car maker saw a perfect opportunity to partner with Uptown Magazine and reach the affluent African American consumer.
"Uptown Magazine is thrilled to be a significant component of BMW's Joy initiative for 2010. Our yearlong integrated marketing campaign includes in-book, digital and event opportunities to spread BMW's message to the affluent African American consumer," said Len Burnett, Co-Founder and Group Publisher, Uptown Media Group.”
With over 100 major projects worldwide, BMW Group cultural programs have been an integral part of the company’s contributions to society for almost 40 years. Besides contemporary art, architecture and design, classical music and jazz are key components of this engagement.
About Uptown Media
Founded in 2004, Uptown Media Group is the only luxury lifestyle company targeting the Affluent African American (AAA) Market. UPTOWN Magazine affords luxury purveyors the broadest access to this highly sought-after demographic. Uptown Media Group, LLC offers traditional and innovative strategies, including UPTOWN Magazine (published bi-monthly with NYC, Chicago, Atlanta, Washington DC, Charlotte, Philadelphia, Detroit and National editions; interactive website UptownLife.net, UPTOWN Social event updates and Uptown's signature events. UPTOWN Magazine is available by subscription at www.uptownlife.net and on national newsstands, including Hudson News. UPTOWN Magazine, a toast to Luxury, Lifestyle and Living.